IDEATION
The Creative Methodology applied to LPM projects
01
Sprint
Where lots of
ideas are generated.
02
Kitchen
Review

We decide as a team
which ideas to pursue.

03
Creation
We develop
the chosen
idea.
04
Final
Presentation
Idea is ready for
final aproval.
HOW CAN A BRAND THAT ONLY COMMUNICATES ON SOCIAL MEDIA INVOLVE ITS CONSUMERS?
HOW CAN A BRAND THAT ONLY COMMUNICATES ON SOCIAL MEDIA INVOLVE ITS CONSUMERS?
HOW TO BRING A MARKETING EXPERIENCE TO WHERE CONSUMERS ARE?
HOW TO BRING A MARKETING EXPERIENCE TO WHERE CONSUMERS ARE?
HOW TO MAKE CONTENT THAT PEOPLE REALLY WANT TO SHARE?
HOW TO MAKE CONTENT THAT PEOPLE REALLY WANT TO SHARE?
HOW TO TRANSFORM AN INSTITUTIONAL SPONSORSHIP INTO A VIRAL MOBILIZATION?
HOW TO TRANSFORM AN INSTITUTIONAL SPONSORSHIP INTO A VIRAL MOBILIZATION?
HOW TO LAUNCH A PRODUCT WITH NEARLY ZERO BUDGET?
HOW TO LAUNCH A PRODUCT WITH NEARLY ZERO BUDGET?
HOW CAN A RETAIL BRAND MAKE A NON-COMMERCIAL CHRISTMAS CAMPAIGN?
HOW CAN A RETAIL BRAND MAKE A NON-COMMERCIAL CHRISTMAS CAMPAIGN?
HOW TO LAUNCH THE FIRST HIV/AIDS SELF-TEST IN PORTUGAL?
HOW TO LAUNCH THE FIRST HIV/AIDS SELF-TEST IN PORTUGAL?
HOW TO TRANSFORM WOMEN'S INSECURITY INTO SELF-LOVE?
HOW TO TRANSFORM WOMEN'S INSECURITY INTO SELF-LOVE?
HOW TO TALK ABOUT DYSLEXIA IN A SIMPLE AND POSITIVE WAY?
HOW TO TALK ABOUT DYSLEXIA IN A SIMPLE AND POSITIVE WAY?
HOW TO LAUNCH A HOME DECOR CATALOG FOR THOSE WHO HAVE TO STAY HOME?
HOW TO LAUNCH A HOME DECOR CATALOG FOR THOSE WHO HAVE TO STAY HOME?
HOW TO TALK TO 500 FUEL STATIONS WITHOUT SPENDING ANY FUEL?
HOW TO TALK TO 500 FUEL STATIONS WITHOUT SPENDING ANY FUEL?
HOW TO TAKE A PEEK INTO THE RESTAURANT KITCHEN WITHOUT DISTURBING THE CHEF?
HOW TO TAKE A PEEK INTO THE RESTAURANT KITCHEN WITHOUT DISTURBING THE CHEF?
HOW TO TEACH A CLASS NO ONE SHOULD MISS?
HOW TO TEACH A CLASS NO ONE SHOULD MISS?
HOW TO CELEBRATE 50 YEARS OF A WORLD ICON?
HOW TO CELEBRATE 50 YEARS OF A WORLD ICON?
HOW TO EXPLAIN THE PORTUGUESE'S LOVE FOR SOMETHING THAT COMES FROM SO FAR AWAY?
HOW TO EXPLAIN THE PORTUGUESE'S LOVE FOR SOMETHING THAT COMES FROM SO FAR AWAY?
HOW TO HELP A HUGE MIGRAINE SUFFERING POPULATION?
HOW TO HELP A HUGE MIGRAINE SUFFERING POPULATION?