PT
IDEATION
The Creative Methodology applied to LPM projects
01
Sprint
Where lots of
ideas are generated.
02
Kitchen
Review
We decide
as a team
which ideas to pursue.
03
Creation
We develop
the chosen
idea.
04
Final
Presentation
Idea is ready
for
final aproval.
HOW CAN A BRAND THAT ONLY COMMUNICATES ON SOCIAL MEDIA INVOLVE ITS CONSUMERS?
HOW TO BRING A MARKETING EXPERIENCE TO WHERE CONSUMERS ARE?
HOW TO MAKE CONTENT THAT PEOPLE REALLY WANT TO SHARE?
HOW TO TRANSFORM AN INSTITUTIONAL SPONSORSHIP INTO A VIRAL MOBILIZATION?
HOW TO LAUNCH A PRODUCT WITH NEARLY ZERO BUDGET?
HOW CAN A RETAIL BRAND MAKE A NON-COMMERCIAL CHRISTMAS CAMPAIGN?
HOW TO LAUNCH THE FIRST HIV/AIDS SELF-TEST IN PORTUGAL?
HOW TO TRANSFORM WOMEN'S INSECURITY INTO SELF-LOVE?
HOW TO TALK ABOUT DYSLEXIA IN A SIMPLE AND POSITIVE WAY?
HOW TO LAUNCH A HOME DECOR CATALOG FOR THOSE WHO HAVE TO STAY HOME?
HOW TO TALK TO 500 FUEL STATIONS WITHOUT SPENDING ANY FUEL?
HOW TO TAKE A PEEK INTO THE RESTAURANT KITCHEN WITHOUT DISTURBING THE CHEF?
HOW TO TEACH A CLASS NO ONE SHOULD MISS?
HOW TO CELEBRATE 50 YEARS OF A WORLD ICON?
HOW TO EXPLAIN THE PORTUGUESE'S LOVE FOR SOMETHING THAT COMES FROM SO FAR AWAY?
HOW TO HELP A HUGE MIGRAINE SUFFERING POPULATION?
Jorge Teixeira
Chief Creative Officer LPM
Creative leader
of the most important advertising agencies in Portugal: BBDO, DDB, Euro RSCG, Y&R
Winner of
+200 international awards
including 2 Cannes Lions
International
experience:
São Paulo
(4 years) and
Berlin
(3 years)